%0 Journal Article
%T Green star practices: A research on Y generation
%A Derya Toks£¿z
%A Kemal Birdir
%J -
%D 2019
%X The purpose of this study is to determine the level of corporate reputation of five-star hotels in Belek for foreign tourists who This study is aimed to determine the perceptions of the consumers of Y generation towards green star applications. At the same time, we will try to determine how the ¡°Green Star¡± applications in hotels are evaluated by the Y Gen. Research method is a descriptive research type. Data collected by using a survey from visitors in a shopping center. 221 available questionnaires were analyzed with the relevant protocols. The fact that perceptions of consumers (in Mersin) about green star applications have not been investigated before, reflects the originality of the study. According to results the Y generation customers¡¯ travel plans hotels¡¯ green star standards have a limited presence. In addition, it has been found that consumers of the Y generation are more likely to benefit from the ¡°internet¡± when planning their travels. Two factors were derived in the study and the factors were called ¡°society and awareness¡± and ¡°energy efficiency and water conservation¡±
%K Ye£¿il Y£¿ld£¿z
%K Y Ku£¿a£¿£¿
%K Mersin
%U http://dergipark.org.tr/jttr/issue/43713/526476