%0 Journal Article
%T 狂欢与凝视：颜值消费与田园回归——以“藏族小伙丁真爆红”事件为例<br>Carnival and Gaze: Appearance Level Consumption and the Return of the Pastoral—Taking the Case of the Tibetan Boy Ding Zhen as an Example
%A 张思逸
%A 张思诺
%A 孟圆
%J Modern Marketing
%P 43-46
%@ 2160-7370
%D 2021
%I Hans Publishing
%R 10.12677/MOM.2021.113006
%X 2020年，四川省甘孜州理塘县的藏族小伙丁真意外走红。在“丁真爆红事件”中，主流媒体成功引流，使得一个单纯的网红事件演变成一场现象级的网络狂欢，极大地助推了理塘县的文旅宣传，是一个出色的旅游扶贫案例。<br />
In 2020, Ding Zhen, a Tibetan boy from Litang County, Ganzi Prefecture, Sichuan Province, became popular unexpectedly. In the “Ding Zhen Exploding Popular Event”, mainstream media successfully attracted the attention, making a simple internet celebrity event evolved into a phenomenal network carnival, which greatly boosted the propaganda of cultural tourism in Litang County, and was an excellent case of tourism poverty alleviation.
%K 主流媒体，扶贫实践，丁真，狂欢理论<br>Mainstream Media
%K Poverty Alleviation Practice
%K Ding Zhen
%K Carnival Theory
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=44511