%0 Journal Article %T Personalized Service for University Library Users Based on Data Tracking %A Shuting Zhang %J Voice of the Publisher %P 41-49 %@ 2380-7598 %D 2022 %I Scientific Research Publishing %R 10.4236/vp.2022.82005 %X This paper discusses the personalized service processing methods of university libraries, and proposes implementation methods, demand analysis and personalized service forms for university libraries based on data tracking technology. This paper uses big data behavior tracking and other technologies to analyze and track the user behavior information of user groups in Chinese university libraries through the Internet, find the points of interest to users, and then make point-to-point service recommendation. Through the investigation and analysis of a large number of library user demand data, personalized services are provided from the aspects of library personalized reading, book classification recommendation, personalized book evaluation technology design, etc. The construction of the reading service platform plays a positive role in demonstration and guidance. %K Personalized Service %K University Library %K Data Tracking %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=117898