%0 Journal Article
%T A Comparative Analysis of the Profitability of Selected Listed Firms in Media Subsector in the Philippines
%A Chester Owen B. Diokno
%J Open Journal of Accounting
%P 1-13
%@ 2169-3412
%D 2023
%I Scientific Research Publishing
%R 10.4236/ojacct.2023.121001
%X Most financial statement analyses focus on firms belonging to industries
that either contribute significantly to economic figures or posit in a highly
com<span>petitive business environment. Whatever
the motivation may be, financial </span><span>statement
analysis should be made available to all industries for reasons of</span> comparability and benchmarking. So much so to industries that silently pro<span>pel economic development and growth, which the
media subsector is. This</span> research paper aims to analyze the financial
statements of two publicly listed companies in </span></span><span><span><span style=\"font-family:&quot;\">the </span></span></span><span><span><span style=\"font-family:&quot;\">Securities and Exchange Commission of the Philippines in </span></span></span><span><span><span style=\"font-family:&quot;\">the </span></span></span><span><span><span style=\"font-family:&quot;\">media subsector</span></span></span><span><span><span style=\"font-family:&quot;\">กฏ</span></span></span><span><span><span style=\"font-family:&quot;\">s financial statements for the years 2016-2020 using prof<span>itability ratios, such as net profit margin return
on total assets, return on equity, and basic earnings power ratio.</span></span></span></span><span><span><span style=\"font-family:&quot;\"> </span></span></span><span><span><span style=\"font-family:&quot;\">The research employed </span></span></span><span><span><span style=\"font-family:&quot;\">a </span></span></span><span><span><span style=\"font-family:&quot;\">quantitative research </span></span></span><span><span><span style=\"font-family:&quot;\">design that focused on the comparative analysis of </span></span></span><span><span><span style=\"font-family:&quot;\">the </span></span></span><span><span><span style=\"font-family:&quot;\">financial statements <span>of </span><span>the two companies. The data were lifted from the
published financial state</span><span>ments of two </span>companies in media subsector. In the analysis of data, mean and standard
deviation</span></span></span><span><span><span style=\"font-family:&quot;\">s</span></span></span><span><span><span style=\"font-family:&quot;\"> which were presented using tables and graphs were used to describe the
profitability ratios of the two companies. Further analysis was <span>performed using independent t-test to examine
significant differences between the</span> profitability ratios of the two companies
with the aid of Statistical Package for Social Sciences (SPSS) version 25.
%K Financial Ratio
%K Analysis
%K Media
%K Entertainment
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=121811