%0 Journal Article
%T 电商时代下茶产业发展探究<br>Exploration on the Development of Tea Industry in the Era of E-Commerce
%A 胡晓婷
%A 高蕾蕾
%J Modern Marketing
%P 50-55
%@ 2160-7370
%D 2023
%I Hans Publishing
%R 10.12677/MOM.2023.134007
%X 茶叶历史源远流长，具有深厚的文化底蕴，占据广大的市场。随着时代的发展，传统的销售模式已经不足以满足市场需求，电商平台的创建，给茶叶市场带来了新的发展机遇和挑战。本文在电商时代背景下探究茶产业发展策略，分析当前的销售模型，茶叶与电商平台结合的优势，分析潜在问题并制定发展策略。<br />
Tea has a long history and profound cultural heritage, occupying a vast market. With the development of the times, the traditional sales model is no longer enough to meet the market demand. The establishment of e-commerce platform has brought new development opportunities and challenges to the tea market. This paper explores the development strategy of tea industry under the background of e-commerce era, analyzes the current sales model, and the advantages of combining tea with e-commerce platform, analyzes potential problems and formulates development strategies.
%K 茶产业，电商销售，发展现状，发展探究<br>Tea Industry
%K E-Commerce Sales
%K Development Status
%K Development Exploration
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=75130