%0 Journal Article
%T 文旅媒体短视频新闻内容传播研究——以“山西?魏道文旅”抖音号为例<br>Research on the Dissemination of Short Video News Content in Cultural and Tourism Media—Taking “Shanxi Weidao Cultural Tourism” TikTok Account as an Example
%A 赵碧泓
%J Advances in Social Sciences
%P 50-54
%@ 2169-2564
%D 2024
%I Hans Publishing
%R 10.12677/ASS.2024.131007
%X 本文主要研究文旅媒体在短视频传播过程中的内容体现以及所产生的文旅传播价值，以“山西？魏道文旅”抖音号为例展开阐述，分析该账号发布的主要内容以及取得的受众反响，在此基础上探析抖音短视频媒体在提高旅游城市曝光率、激发优质内容创作和文旅推广创意、推动内外文旅营销等方面的价值。可以说，以抖音为代表的短视频媒体正成为塑造城市文旅形象的新载体和新模式。<br />
This paper mainly studies the content and the value of literature travel media in the process of short video communication, and takes “Shanxi Weidao Cultural Tourism” TikTok Account as an example to expound, analyze the main content of the account and the audience’s response. On this basis, the paper analyzes the value of Douyin short video media in improving the exposure rate of tourism cities, stimulating high-quality content creation, promoting creativity, and promoting domestic and foreign tourism marketing. It can be said that the short video media represented by TikTok is becoming a new carrier and a new model for shaping the image of city tourism.
%K 短视频，文旅媒体，抖音，直播<br>Short Video
%K Travel Media
%K TikTok
%K Live
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=78880