%0 Journal Article
%T The Moderating Role of Mood on the  Impact of Perceived Satisfaction on Online Product Evaluation
%A Mohammed Alzanbagi
%J Open Journal of Business and Management
%P 169-178
%@ 2329-3292
%D 2024
%I Scientific Research Publishing
%R 10.4236/ojbm.2024.121012
%X <span style=\"font-size:10.0pt;font-family:;\" \"=\"\">Online purchase of products is common even with high
tech products. This r<span>esearch sheds light on
an important interaction effect between mood and perceived satisfaction on
product evaluation. Important for marketers and entrepreneurs, the current
research establishes that customers with good</span> mood are more affected by
perceived satisfaction of previous customers. With an online survey of 200
respondents, the current research tests a novel model with a ri<span>gour statistical analysis. Notable outcomes of this
research are that business owners and online sellers should find out how their
customers¡¯ mood can benefit the business. As a result, the mood of online
customers can help the</span> business grow successfully.</span>
%K Mood
%K Online Customer Review
%K Perceived Satisfaction
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=130563