%0 Journal Article
%T Impact of Corporate Reputation on Customers¡¯ Sustainable Usage Intention: The Mediating Role of Satisfaction
%A Md. Kamal U ddin
%A Shelina Nasrin
%J Open Journal of Business and Management
%P 191-209
%@ 2329-3292
%D 2024
%I Scientific Research Publishing
%R 10.4236/ojbm.2024.121014
%X <span style=\"font-size:10.0pt;font-family:&quot;\">This study develops and empirically tests a
conceptual model that investigates the intervening impact of satisfaction on
the relationship between corporate reputation and customers¡¯ sustained usage
intention. The study followed a convenient sampling procedure for data collection.
A PLS-SEM (Partial least square-structural equation modelling) was used as a
statistical technique to <span>analyze data and to
test the hypothesis of the study through SmartPLS 4.0. The statistical output
shows that corporate reputation had a significant impact and relationship with
customer satisfaction. Customer satisfaction is a significant antecedent of
customers¡¯ sustained usage intention. The findings revealed that corporate
reputation had no direct and significant effect on </span>customers¡¯ sustained
usage intention but had an indirect influence on it in the <span>presence of satisfaction. The inferential analysis
demonstrated that satisfaction fully mediates the relationship between
corporate reputation and customers¡¯ sustainable usage intention. This study contributes
to the existing body of knowledge on corporate reputation and customers¡¯
sustained usage intention of MFS literature in similar economies. The findings
of the stud</span>y will be useful for the MFS providers for developing
strategic planning on the sustainability of customers¡¯ usage decisions and
enhancing positive corporate reputation.</span>
%K Bangladesh
%K Corporate Reputation
%K Customers¡¯ Sustained Usage Intention
%K Mobile Financial Services
%K Satisfaction
%K Structural Equation Model
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=130567