%0 Journal Article
%T Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers¡¯ Impulsive Buying Desire in Large Retail Stores
%A Mostafa Ahmed Shalash
%J Open Journal of Business and Management
%P 406-429
%@ 2329-3292
%D 2024
%I Scientific Research Publishing
%R 10.4236/ojbm.2024.121026
%X <span style=\"font-size:10.0pt;font-family:;\" \"=\"\">Impulse buying is a common phenomenon among all
consumers; it is getting great attention from researchers, economists as well
as marketers. Globally, more than half of large mall shoppers were found to
purchase on impulse, indicating the impulse buying is a critical issue that
should be studied and find out its causes and motives. This study aims to 1)
identify the in-store stimulating factors that influence Egyptian consumers</span><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">¡¯</span><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> impulsive buying desire in large retail stores and the relative importance
for each one and 2) develop</span><span style=\"font-size:10.0pt;font-family:;\" \"=\"\"> </span><span style=\"font-size:10.0pt;font-family:;\" \"=\"\">a mathematical model
to predict the ability of large Egyptian retail stores to generate an immediate
desire for the consumer to make an impulse purchase. In this regard, this study
proposes five in-store stimulating factors that may in<span>fluence impulse buying for Egyptian consumers in retail stores which a</span>re:
store environment, store layout, shelf design, sales promotion, and
salespersons effective<span>ness. The researcher
used the quantitative approach to collect da</span>ta from a<span> sample of 400 respondents from customers of the
largest retail stores in Alexandria city. To reach our results, correlation
analysis and linear regres</span>sion were used. The importance of this
research lies in the fact that it provides a comprehensive explanation of the
impact of in-store stimulating factors on imp<span>ulsive
buying for Egyptian consumers and hence, the results of this r</span>esearch
will provide marketing and management experts with useful insights that help
them to design the appropriate marketing strategies to increase their sa<span>les. Results indicated that there is a
significant and positive relati</span>onship between all proposed stimulating
factors and generating impulse buying desire. Furthermore, the study revealed
that the sales promotion factor is the most influential in Impulsive buying
process for Egyptian consumers and shelf design is the lowest.</span>
%K Impulse Buying Inclination
%K In-Store Stimuli
%K Egypt
%K Retail Stores
%K Store Environment
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=130835