%0 Journal Article
%T Development Research and Industry Trend Analysis of Contemporary Innovative Culture Industry of Traditional Chinese Medicine from the Perspective of Economics
%A Xinning Zhang
%J Open Journal of Social Sciences
%P 501-514
%@ 2327-5960
%D 2024
%I Scientific Research Publishing
%R 10.4236/jss.2024.121034
%X With the
encouragement and support of the new medical reform policy, in order to give
full play to the important role of traditional Chinese medicine industry in the
national economy and enhance the development level of the whole industry, this paper
attempts to explore the key factors affecting the development of traditional
Chinese medicine industry from the industrial level, and select representative
enterprises for performance evaluation, so as to have an overall and objective
understanding of the development of traditional Chinese medicine industry in
China. Drawing lessons from the relevant research on the traditional Chinese
medicine industry at home and abroad, this paper first systematically analyzes
the basic characteristics of the development of the traditional Chinese
medicine industry and its role and status in the national economy, and then on
the basis of qualitative analysis, through the selection of variables related
to the traditional Chinese medicine industry for cointegration analysis and the
establishment of error correction model, the determinants of short-term and
long-term industrial development are analyzed. On this basis, through the
selection of representative enterprises, the performance and development status
of traditional Chinese medicine industry are evaluated objectively. Finally,
according to the conclusion of empirical analysis, this paper studies the
development trend and related influencing factors of traditional Chinese
medicine industry from the perspective of economics, and draws lessons from the
advanced experience of Europe and the United States and other powerful
countries of medicine, in order to improve the competitiveness and development
level of traditional Chinese medicine industry in China, this paper puts
forward some targeted strategies and suggestions.
%K Economic Perspective
%K Traditional Chinese Medicine
%K Innovative Cultural Industry
%K Industry Trend
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=130908