%0 Journal Article
%T 互动仪式链视角下的助农直播研究<br> Research on Agricultural Assistance Live Streaming from the Perspective of Interactive Ritual Chain
%A 李世倩
%J Journalism and Communications
%P 166-172
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/JC.2024.121027
%X 本文基于互动仪式链理论，深入探析官员直播带货现象的性质特点、其背后的互动仪式生发机制，解析互动仪式的构成要素与互动结果，并探讨助农直播的效果。<br />
Based on the theory of interactive ritual chain, this article delves into the nature and characteristics of the phenomenon of official live streaming sales and the underlying mechanism of interactive rituals, analyzes the constituent elements and results of interactive rituals, and explores the effects of agricultural live streaming.
%K 助农直播，互动仪式链<br> Agricultural Assistance Live Streaming
%K Interactive Ritual Chain
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=81796