%0 Journal Article
%T Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing
%A Guo Ning
%A Chenggang Li
%J Advances in Journalism and Communication
%P 171-182
%@ 2328-4935
%D 2024
%I Scientific Research Publishing
%R 10.4236/ajc.2024.121009
%X As a luxury item, the symbolic significance of consuming its products outweighs its physical value. In the actual application process of jewelry cultural marketing, the lack of comprehensive knowledge and deep understanding of jewelry brand cultural marketing, the lack of in-depth exploration of the connotation of jewelry brand cultural marketing, and the lack of effective implementation path of jewelry brand cultural marketing are not conducive to enterprises to accurately grasp consumer needs and formulate corresponding marketing strategies. Starting from the analysis of the essential characteristics of jewelry brand marketing, this paper systematically combs the integration process, theoretical basis and best practice of jewelry brand and culture through literature research. At the same time, using the case analysis method, it concretely analyzes how many jewelry brands use mainstream cultural elements to integrate brand positioning and then adopts the inductive deduction method. General rules and strategies are extracted from specific cases to provide an operable guiding framework for jewelry brand cultural marketing, shape the image of jewelry brands, and enhance the value of brands.
%K Jewelry Brands
%K Cultural Marketing
%K System Construction
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=132049