%0 Journal Article
%T 地方农业品牌宣传研究——以安徽棋盘塔生态农业为例<br>Research on Local Agricultural Brand Promotion—Taking Anhui Qipanta Ecological Agriculture as an Example
%A 贾尚姝
%J Journalism and Communications
%P 287-293
%@ 2330-4774
%D 2024
%I Hans Publishing
%R 10.12677/jc.2024.122045
%X 实施农业品牌战略是实现乡村振兴重要载体，大力发展生态农业是现代化农业发展的必然选择，品牌宣传对生态农业发展的助推作用也显得尤其关键。通过对安徽棋盘塔生态农业品牌的宣传渠道、内容和效果等现状考察，进一步分析地方生态农业品牌宣传存在的问题与不足，并提出适合安徽省棋盘塔生态农业未来品牌建设的优化策略，为当前地方农业品牌宣传提供参考经验。<br />
Implementing an agricultural brand strategy is an important carrier for achieving rural revitalization. Vigorously developing ecological agriculture is an inevitable choice for the development of modern agriculture, and brand promotion plays a particularly crucial role in promoting the development of ecological agriculture. By examining the current situation of the promotion channels, content, and effects of Anhui Qipan Tower’s ecological agriculture brand, this study further analyzes the problems and shortcomings of local ecological agriculture brand promotion, and proposes optimization strategies suitable for the future brand construction of Anhui Qipan Tower’s ecological agriculture, providing reference experience for current local agricultural brand promotion.
%K 地方农业，品牌建设，宣传策略<br>Local Agriculture
%K Brand Building
%K Publicity Strategy
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=84137