%0 Journal Article
%T 现代中国形象的艺术诠释——基于杭州第十九届亚运会官方海报的探究<br>Artistic Interpretation of Modern China’s Image—Based on the Exploration of the Official Poster of the 19th Asian Games in Hangzhou
%A 刘晋
%A 鹿栋
%J Art Research Letters
%P 105-119
%@ 2326-3482
%D 2024
%I Hans Publishing
%R 10.12677/arl.2024.132017
%X 杭州第十九届亚运会是中国第三次举办亚洲最高规格的国际综合性体育赛事，是向世界展示中国形象、传达中国话语的重要平台。杭州亚运会秉持“中国新时代·杭州新亚运”这一定位，在宣传物料等方面表达杭州特色、中国风采，在2022年4月挑选出一批围绕“历史人文”、“智能科技”、“体育竞技”、“幸福城市”等富有杭州现代化风貌主题的海报图像进行展示，通过展示具有“江南美学”与“杭州范式”韵味的官方海报，从而助推中国现代化形象在世界的广泛传播与影响。本文以杭州第十九届亚运会官方海报为研究对象，对其进行梳理归纳，认为官方海报以杭州地标景点作为核心设计，同时巧妙结合奥林匹克精神及体育竞技运动，彰显中国特色并与国际接轨。通过对官方海报视觉设计的考察与分析，认为其主要从历史传承现代化、科技发展现代化、人文自然现代化、思想价值现代化等四方面展现杭州以及中国的现代化成果，进而塑造新时代的中国形象，传达新时代的中国话语，提升中国的国际影响力。<br />
The 19th Asian Games in Hangzhou is the third time for China to host the highest standard international comprehensive sports event in Asia, and it is an important platform to show China’s image and convey China’s words to the world. The Hangzhou Asian Games upholds the positioning of “China’s New Era·Hangzhou’s New Asian Games”, and expresses Hangzhou’s characteristics and China’s elegance in publicity materials and other aspects. In April 2022, a batch of posters and images focusing on “History and Humanities”, “Intelligent Technology”, “Sports and Athletics”, “Happy City” and other themes rich in Hangzhou’s modernization were selected for display, and the posters and images were displayed through the display of “Jiangnan Aesthetics” and “Hangzhou Aesthetics”. By displaying official posters with the flavor of “Jiangnan Aesthetics” and “Hangzhou Paradigm”, it helps to promote the wide dissemination and influence of China’s modernized image in the world. This paper takes the official poster of the 19th Asian Games in Hangzhou as the research object, and summarizes it, and concludes that the official poster takes the landmarks of Hangzhou as the core design, and skillfully combines with the Olympic spirit and sports to highlight the Chinese characteristics and connect with the international standards. Through the examination and analysis of the visual design of the official poster, it is believed that it mainly shows the modernization achievements of Hangzhou and China in four aspects, namely, modernization of historical inheritance, modernization of scientific and technological development, modernization of humanities and nature, and modernization of ideological values, thus shaping the image of China in the new era, conveying the discourse of China in the new era, and enhancing China’s international influence.
%K 杭州亚运会，官方海报，中国现代化形象<br>Hangzhou Asian Games
%K Official Poster
%K Modernized Image of China
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=87867