%0 Journal Article
%T A "telinha particular". Objetivo e fun£¿£¿es da Web TV na Comunica£¿£¿o Organizacional: uma resenha dos estudos recentes
%A Malizia
%A Pierfranco
%J Intercom: Revista Brasileira de Ci¨ºncias da Comunica£¿£¿o
%D 2012
%I Sociedade Brasileira de Estudos Interdisciplinares da Comunica??o
%R 10.1590/S1809-58442012000200015
%X paper about web tv in organizacion communication. the goal is to show, using an analysis and a reflection about the main experimental and theoretical insights, the state of the art web tv as it is today, with applications and future implications. to deal with success the global market challenges and organizational life, the companies need to use whit inteligence all experiences and tolls offered by communication in general. in this context, the web tv can be one more significant opportunity: at least this seems to be the result of this research.
%K organization communication
%K web tv
%K marketing.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1809-58442012000200015&lng=en&nrm=iso&tlng=en