%0 Journal Article
%T A TV digital interativa terrestre e o p¨²blico brasileiro: reflex£¿es pela manuten£¿£¿o de uma rela£¿£¿o de afeto
%A Marquioni
%A Carlos Eduardo
%J Intercom: Revista Brasileira de Ci¨ºncias da Comunica£¿£¿o
%D 2012
%I Sociedade Brasileira de Estudos Interdisciplinares da Comunica??o
%R 10.1590/S1809-58442012000200021
%X while the interactivity of digital terrestrial tv in brazil can promote digital inclusion it also tends to cause variations in the experience of watching television. considering the hypothesis that the affection of the public in relation to the tv is justified by the oral nature of the brazilian people, and getting into account that execution of more sophisticated interactions requires literacy, this article presents (i) reflections related to the risk of detachment from tv with the arrival of interactivity by a parcel of the audience of brazilian television (which has limited literacy) and (ii) an initial proposal to minimize the risk of detachment between the new television and its audience potentially excluded due to need for literacy. the article proposes conceptual reflections - using the key notion of culture - related to the potential estrangement of the audience with the interactivity on tv, culminating with the presentation that it can be possible to use resources of the interactive television to provide enough literacy to execute sophisticated interactions on brazilian digital interactive tv, using the performance concept.
%K interactive digital tv
%K literacy
%K orality
%K performance
%K digital inclusion.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1809-58442012000200021&lng=en&nrm=iso&tlng=en