%0 Journal Article
%T Criatividade e pensamento cr¨ªtico
%A Tremblay
%A Ga£¿tan
%J Intercom: Revista Brasileira de Ci¨ºncias da Comunica£¿£¿o
%D 2011
%I Sociedade Brasileira de Estudos Interdisciplinares da Comunica??o
%R 10.1590/S1809-58442011000100013
%X in this short paper, based on an analysis of recent academic and political discourses on creativity, is develops a theoretical reflexion on the necessary dialectical articulation of creative and critical thinking in communication studies. in a first step, are questions the assumptions aiming to build a new social and economic paradigm based on creativity. it doubts, in particular, richard florida's theoretical and methodological hypotheses regarding the emergence of a creative class. in a second step, is showing how it is easy for politicians to promote creativity as a positive value making it a corner stone in the development of the information society. as a conclusion, it is showing that the renovation of critical thinking as a necessary complement of the promotion of creative process in communication studies.
%K creativity
%K critical thinking
%K cultural industries
%K communication studies
%K political strategies.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S1809-58442011000100013&lng=en&nrm=iso&tlng=en