%0 Journal Article
%T El inconsciente colectivo en la imagen de marca
%A Dornelles
%A Sabrine
%A Tena
%A Daniel
%J Anagramas -Rumbos y sentidos de la comunicaci¨®n-
%D 2011
%I Universidad de Medell¨ªn, Sello Editorial
%X this article shows an easy way to establish the meaning of a brand for several audiences. for this purpose, the article is focused on the collective unconscious based on the beliefs all human beings have about the gods of the greek mythology. the study shows all details of meaning and richness of brands in this sense.
%K brand
%K meaning
%K collective unconscious
%K measurement.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-25222011000200006&lng=en&nrm=iso&tlng=en