%0 Journal Article %T Uso de lenguajes en sistemas de orientaci¨®n %A L¨®pez Medina %A Juan Diego %J Anagramas -Rumbos y sentidos de la comunicaci¨®n- %D 2011 %I Universidad de Medell¨ªn, Sello Editorial %X in signage guidance systems it is important to know and know how to handle several languages involved. selection of appropriate words may define the reading made to the information of signals and potential behavior of a user with respect to the informed or signaled space; it is necessary to be careful when selecting typography for creating messages; way and structure of letter define how legible or instantaneous the message will be and how clear it can be perceived. this article is intended to provide an analysis related to the use of text (the pictogram) supporting the text and replaces its function when the language limits the reading, the pictogram or icon, and all other indices which configure and define the relationship among the communicational elements of texts and images. based on several photographs collected, the article tries to be a support for understanding the relationships created when having an accurate use of spaces and their reliable circulation. %K visual communication %K pictogram %K typography %K signage %K visual composition %K orientation system. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-25222011000200007&lng=en&nrm=iso&tlng=en