%0 Journal Article
%T ''The Only Defense is Excess: Translating and Surpassing Hollywood's Conventions to Establish a Relevant Mexican Cinema
%A Barreiro Posada
%A Paula
%J Anagramas -Rumbos y sentidos de la comunicaci¨®n-
%D 2011
%I Universidad de Medell¨ªn, Sello Editorial
%X mexico is one of the countries which has adapted american cinematographic genres with success and productivity. this country has seen in hollywood an effective structure for approaching the audience. with the purpose of approaching national and international audiences, meximo has not only adopted some of hollywood cinematographic genres, but it has also combined them with mexican genres such as ''cabaretera'' in order to reflect its social context and national identity. the melodrama and the film noir were two of the hollywood genres which exercised a stronger influence on the golden age of mexican cinema. influence of these genres is specifically evident in style and narrative of the film aventurera (1949). this film shows the links between hollywood and mexican cinema, displaying how some hollywood conventions were translated and reformed in order to create its own mexican cinema. most countries intending to create their own cinema have to face hollywood influence. this industry has always been seen as a leading industry in technology, innovation, and economic capacity, and as the nemesis of local cinema. this case study on aventurera shows that mexican cinema reached progress until exceeding conventions of cinematographic genres taken from hollywood, creating stories which went beyond the local interest.
%K convenciones de hollywood
%K g¨¦neros cinematogr¨¢ficos
%K melodrama
%K film noir
%K cine mexicano
%K cabaretera.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-25222011000100003&lng=en&nrm=iso&tlng=en