%0 Journal Article %T Historieta y mitos pol¨ªticos: la relectura oficial de El eternauta en la Argentina democr¨¢tica %A Fern¨¢ndez %A Laura Cristina %A Gago %A Sebastian %J Anagramas -Rumbos y sentidos de la comunicaci¨®n- %D 2012 %I Universidad de Medell¨ªn, Sello Editorial %X this article proposes the analysis of the most recent association between political myths and comics in argentina after dictatorship, by inquiring about the erection of society and political conflict models present in speeches from this kind of cultural products. for this reason, some variables of the comic inclusion in culture and politics of a society have been considered. a research was conducted on the use of icons and cultural products by discursive agents directly or indirectly linked to the state-government, such as political parties, social and cultural movements, and publishing companies, some of which are devoted to communication. late in 2010, insertion of symbology and iconography of the main character of ''el eternauta,'' as an element of the discursive questioning of ''kirchnerism,'' is associated to a practice intended to form political and cultural identities in a context of struggles intended to impose a vision of the social world. likewise, factors of the social and historical context have been reconstructed and described that, as conditions of discourse possibility, become a key factor for understanding the use of comics as a political tool. %K speeches %K sense %K myths %K comics %K kirchner. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-25222012000100009&lng=en&nrm=iso&tlng=en