%0 Journal Article %T Nuevas recepciones, viejos consumos Las recientes ofertas de contenidos como agentes de transformaci¨®n de lo imaginario %A Arango Lopera %A Carlos Andr¨¦s %A ¨¢lvarez Moreno %A Mauricio Andr¨¦s %J Anagramas -Rumbos y sentidos de la comunicaci¨®n- %D 2011 %I Universidad de Medell¨ªn, Sello Editorial %X this article is an exploration to the urban imaginaries in television and social networks. the article uses central concepts in contemporary theories of consumption and it covers the theory of urban imaginaries developed by researcher armando silva. then, mediation of show business society is evaluated; a mediation from which some imaginaries are identified and observed, re-created on the social network environment. %K consumption %K urban imaginary %K mediation %K acceptances %K social networks. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1692-25222011000200002&lng=en&nrm=iso&tlng=en