%0 Journal Article %T La incorporaci¨®n de la cultura digital en las pr¨¢cticas de lectura de los estudiantes de bachillerato de la UNAM %A Ram¨ªrez Leyva %A Elsa Margarita %J Investigaci¨®n bibliotecol¨®gica %D 2012 %I UNAM, Centro Universitario de Investigaciones Bibliotecol¨®gicas %X digital culture is considered an innovative culture of reading, which has given rise to changes in patterns of getting informed and inform. the identity of "digital native" has been also configured to characterize, in particular, the young generations that coincide with the birth and development of electronic technology, and they are conceived as intensive users of technological artifacts, also with electronic writing and reading skills, and at the same time, with a progressive decline in their interest for printed media reading. this article presents the results of the analysis intended to explore representations of digital culture in the context of reading and informative activities of an unam high school students group. fragments concerning the topic narratives, collected between 2010 and 2011 for research on representations and reading and informative practices of that community were analyzed for this purpose. %K digital culture %K digital natives %K representations and reading practices. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S0187-358X2012000100004&lng=en&nrm=iso&tlng=en