%0 Journal Article
%T CAPITALIZAR MARCAS SOCIALMENTE RESPONSABLES DESDE UNA PERSPECTIVA LATINOAMERICANA
%A Villamizar Loaiza
%A Carolina
%J Investigaci¨®n y Desarrollo
%D 2012
%I Universidad del Norte
%X this research is a first step or phase that aims to produce a reputation meter in order to value a corporate brand based on its social responsibility actions. what does this mean? for a consumer it is emotionally valuable to choose a product or service from an organization that develops social responsibility programs. a literature review relating to theoretical and conceptual references was carried out, in order to identify studies related to the research topic. within research criteria six reputation meters were selected: corporate reputation forum or reputations (globalpulse), reputation quotient, merco (corporate reputation meter), dow jones sustainability index, the world's most admired companies by fortune magazine and ftse4 good.
%K reputation measurer
%K corporate brand
%K social responsibility
%K intangibles.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-32612012000100004&lng=en&nrm=iso&tlng=en