%0 Journal Article
%T Modelo de Gerenciamento da Log¨ªstica Reversa
%A Hern¨¢ndez
%A Cecilia Toledo
%A Marins
%A Fernando Augusto Silva
%A Castro
%A Roberto Cesp¨®n
%J Gest£¿o & Produ£¿£¿o
%D 2012
%I Universidade Federal de S?o Carlos
%R 10.1590/S0104-530X2012000300001
%X the increased number of items with a shorter useful life, the massive use of e-commerce, and increased environmental awareness with increasingly demanding laws on disposal of products, have created a large amount of returns increasing the importance of reverse logistics for society and companies, in general. however, according to the literature, reverse logistics is still a poorly explored activity, and therefore there are no concrete data to work with and to explore opportunities for improvement. with the goal of bridging this gap, a literature review on the relationship between reverse logistics and business performance was conducted in addition to a study carried out in the companies to investigate how this relationship is established. as the main result, which is directly related to the objectives of this study, a conceptual model that contributes to a better understanding of the reverse logistic process was developed. this model includes performance indicators suitable for evaluating the activity. another objective of this study is the use of the multiple-criteria decision making approach, a tool that simplifies the selection of indicators according the company strategies.
%K reverse logistics
%K performance indicators
%K conceptual model
%K multiple-criteria decision making.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0104-530X2012000300001&lng=en&nrm=iso&tlng=en