%0 Journal Article %T La moralinizaci¨®n del turismo: Reflexiones cr¨ªticas y visiones alternativas %A Filgueiras Nodar %A Jos¨¦ Mar¨ªa %J Estudios y perspectivas en turismo %D 2012 %I Centro de Investigaciones y Estudios Tur¨ªsticos %X creating codes of ethics in the quest for an improvement on the moral quality of tourism is a wrong modus operandi. inspired by that consideration, this paper has the following objectives: (1) introducing the 'moralisation of tourism', criticized by jim butcher; (2) questioning the main negative aspect of it: that it turns tourism ethics into something superficial; (3) setting out that the actual boom of codes of ethics contributes to trivializing tourism ethics; and (4) showing some interesting alternatives to codes of ethics, as arne naess¡ä 'deep ecology' and 'ecosophy-t', the 'expansion of the circle' proposed by richard rorty and, finally, moral reasoning methods. %K jim butcher %K codes of ethics %K tourism %K moral reasoning %K deep ecology %K richard rorty. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1851-17322012000400003&lng=en&nrm=iso&tlng=en