%0 Journal Article
%T Reflex£¿es sobre o paradigma da economia ecol¨®gica para a gest£¿o ambiental
%A Fuks
%A Maur¨ªcio
%J Estudos Avan£¿ados
%D 2012
%I Universidade de S?o Paulo
%R 10.1590/S0103-40142012000100008
%X his study draws attention to lack of knowledge regarding ecological economics amongst the growing number of professionals graduating in the field of environmental management. the author offers a synthesis of the main principles of ecological economics, with particular focus on two of its main thinkers (n. georgescu-r£¿egen e k. e. boulding) and indicates why such knowledge is of fundamental importance for environmental management. the paper argues that environmental managers cannot ignore ecological economics; else they may fall prey to the myth of the win-win hypothesis and thus have an incomplete perception of the difficulties involved in establishing a sustainable society.
%K ecological economics
%K sustainability
%K business administration
%K other.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0103-40142012000100008&lng=en&nrm=iso&tlng=en