%0 Journal Article %T "M£¿e, o que ser¨¢ que o negro quer?" Representa£¿£¿es racistas na revista Vistazo, 1957-1991 %A Rahier %A Jean %J Estudos Afro-Asi¨¢ticos %D 2001 %I Scientific Electronic Library Online %R 10.1590/S0101-546X2001000100001 %X the article analyzes the portrayal of negroes in the vistazo magazine, one of ecuador£¿s most popular publications since its inception in 1957 until 1991, year of its discontinuity. its main thesis is that the national ecuadorian identity deprives afro-ecuadorians of humanity, ergo, of representation, in favor of the valorization and exaltation of euro-ecuadorians, followed in second place by white-mestizos. the author interprets the cosmovision of society and the ecuadorian outlook on nationality through imagery and discussions on negroes in above mentioned magazine. thus, afro-ecuadorians are represented as the "ultimate others" in the scheme of the national identity of the ecuadorian elite. %K representation %K afro-ecuadorians %K national identity %K miscegenation %K imaginary. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0101-546X2001000100001&lng=en&nrm=iso&tlng=en