%0 Journal Article %T El Balanced Scorecard como Herramienta de Evaluaci¨®n en la Gesti¨®n Administrativa %J Visi£¿3n de futuro %D 2011 %I Universidad Nacional de Misiones %X this paper makes a reflection against the component that gives you the tool of the (bsc) balanced scorecard, the administrative process, in that connection that is shared at today's organizations from becoming highly competitive institutions. similarly, the contribution is presented by kaplan and norton introduced for the evaluation of organizational management as a new tool for the fulfillment of the objectives in the organization. similarly, it is a development of the four perspectives of bsc which seeks to identify the contribution that each of these contributes to the mission and competitive performance of the organization. %K balanced scorecard %K administrative management %K competitiveness. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1668-87082011000200003&lng=en&nrm=iso&tlng=en