%0 Journal Article %T La narrativa sonora de Luis Rafael S¨¢nchez %A de los R¨ªos %A Valeria %J Atenea (Concepci¨®n) %D 2011 %I Scientific Electronic Library Online %R 10.4067/S0718-04622011000100004 %X this article explores the audible character of the novel la guaracha del macho camacho by the puerto rican author luis rafael s¨¢nchez. in this novel, writing imitates radio, for example through the inclusion of the discourse of a disc-jockey, a character who announces with insistence the success of the guaracha "la vida es una cosa fenomenal". the employment of the radio model -which appeals to the intimacy of the illiterate masses- contributes to the construction of the subjects and reveals the standardization present in the discourse of the characters. at the same time, it points to the potential construction of a community based on mass media culture. %K luis rafael s¨¢nchez %K la guaracha del macho camacho %K radio %K mass media culture. %U http://www.scielo.cl/scielo.php?script=sci_abstract&pid=S0718-04622011000100004&lng=en&nrm=iso&tlng=en