%0 Journal Article %T Reconsiderando la crisis de 1890. Im¨¢genes y discursos en torno al empresariado argentino a fines del siglo xix: La invenci¨®n del pioneer y la construcci¨®n del espacio empresarial %A Lenis %A Mar¨ªa %J Bolet£¿-n del Instituto de Historia Argentina y Americana Dr. Emilio Ravignani %D 2012 %I Universidad de Buenos Aires %X the central aim of this article is to analyze the modalities that assumed the speech concerning the entrepreneurs of two industrial trade unions: the uni¨®n industrial argentina and the sugar argentine center, to the effects of determining the positive attributes that both institutions were assigning to the managerial segment. in this respect, we consider essentially to examine of what way the crisis of 1890 gravitated in the construction of the statements concerning the origins of the industry and the manufacturers. likewise, it is investigated brings over of the strategies orchestrated by the associations with the intention of sensitizing to the public power and of taking part in an active way in the design of economic policies. %K pioneer %K speech %K trade unions %K entrepreneurs %K pioneer. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S0524-97672012000100003&lng=en&nrm=iso&tlng=en