%0 Journal Article %T Os exerc¨ªcios da subjetividade: as reifica£¿£¿es inocentes e as reifica£¿£¿es estranhadas %A Antunes %A Ricardo %J Caderno CRH %D 2011 %I Universidade Federal da Bahia %R 10.1590/S0103-49792011000400009 %X this text explores, analytically and empirically, the problem of alienation and (or) estrangement, seeking to help in the intellection of the socio-historical foundations that provide it to flourish within the modern capitalist enterprise. to do so it performs the following movements: first, starting with marx's seminal theoretical concepts, it attempts to indicate the different forms assumed by the alienaton and (or) estrangement throughout the twentieth century and early twenty-first century, exploring some of its main features. in its second motion, it outlines a phenomenology of subjectivity, exploring, as a hypothesis, the rich analytical possibilities existing in luk¨¢cs's mature work, in particular his notions of innocent reification and stranged reification, fertile as clues to understand this social phenomenon in capitalism today. %K alienation and estrangement %K capitalism and reification %K taylorism %K toyotism and subjectivity. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0103-49792011000400009&lng=en&nrm=iso&tlng=en