%0 Journal Article %T La construcci¨®n de la nueva imagen china a trav¨¦s de los medios: an¨¢lisis de la ceremonia de inauguraci¨®n de los Juegos Ol¨ªmpicos de Beijing y el desfile del 60 aniversario de la Rep¨²blica Popular China %A Lemus Delgado %A Daniel %J CONfines de relaciones internacionales y ciencia pol¨ªtica %D 2010 %I Tecnol¨®gico de Monterrey %X this essay analyses the opening ceremony of the 2008 beijing olympic games and the national day parade commemorating the 60th anniversary of the people's republic of china. these events are part of the communist government's strategy to buildan image of a great china. this essay uses a constructivist approach; therefore it is assumed that collective identities are important because they shape the material structures of the international order. thus, these media events strengthen the collective identity of the chinese people and with it, the possibility that the chinese state will have an increasingly important role in the international arena. %K people's republic of china %K international relations %K constructivism %K collective identities %K media events %K olympic games %K national day parade. %U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S1870-35692010000200003&lng=en&nrm=iso&tlng=en