%0 Journal Article
%T Pensar a la audiencia transnacional: comunicaci¨®n de masas en la etapa posnacional
%A Moreno Esparza
%A Gabriel Alberto
%J Comunicaci¨®n y sociedad
%D 2011
%I Universidad de Guadalajara
%X this article claims that analytical categories derived from theories of mass communication -dismissed by trendy "new media " approaches- remain relevant to explain phenomena regarding transnational audiences' use and reception of new media. this argument is supported by empirical work that looked at the social uses of television news of mexican-origin viewers in the united states.
%K transnational audiences
%K mass communication
%K post-nationalism
%K reception analysis
%K social uses of television.
%U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S0188-252X2011000200003&lng=en&nrm=iso&tlng=en