%0 Journal Article
%T Una mirada a los cl¨˘sicos. La Escuela de Columbia, los efectos de los medios y su impacto en los actuales estudios de opini¨Žn
%A Demirdjian
%A Liliana Alicia
%J Comunicaci¨Žn y sociedad
%D 2011
%I Universidad de Guadalajara
%X the article looks at the influence that the school of columbia's mass communication research continues to have in contemporary studies of public opinion. the shelf life of the referred academic tradition, it is argued, has been extended given that old phenomena have gained salience in the present context of increased political mediatisation.
%K opinion studies
%K american sociology
%K mass communication research
%K mass media.
%U http://www.scielo.org.mx/scielo.php?script=sci_abstract&pid=S0188-252X2011000200008&lng=en&nrm=iso&tlng=en