%0 Journal Article %T Pol¨ªticas patrimoniais e reinven£¿£¿o do passado: os pomeranos de S£¿o Louren£¿o do Sul, Brasil %A Mazzucchi Ferreira %A Maria Leticia %A Heiden %A Roberto %J Cuadernos de antropolog£¿-a social %D 2009 %I Scientific Electronic Library Online %X in this paper, we discuss the relation between publics politics, tradition and heritage in the town of s£¿o louren£¿o do sul, southern brazil. the pomeranian ethnic group that for long time was ignored, nowadays is overvalued through a local policy of "past invention". the political speech approaches a "rescue of the identity of this people, valuing the tourism as a source of economy.... the search for the past with the eyes on the future" (o lourenciano, p.2, 18/01/2008).our research consists in verifyng the impact of these interventions in this society, and how it accepts this heritaged past as true, an invented past, shaped in the present. %K publics politics %K colective memory %K tradition %K pomerains %K s£¿o louren£¿o do sul. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1850-275X2009000200008&lng=en&nrm=iso&tlng=en