%0 Journal Article %T Enunciacion de la letra: Un ejercicio entre Occidente y Oriente %A Ledesma %A Mar¨ªa %J Cuadernos del Centro de Estudios en Dise£¿¡Ào y Comunicaci£¿3n. Ensayos %D 2012 %I Scientific Electronic Library Online %X the article is directed towards questioning the semiotic studies that often separate the verbal from the visual, proposing instead a kind of semiosis that considers the resultant significance as a product of a complex semiotic in wich multiple communicational channels are opened. this is demonstrated by taking the writing as a paradigmatic case that, in ennunciation instances, comes to show the weakness of the idea of dividing the "verbal text" feld and the visual feld. %K enunciation %K semiotics %K verbal %K visual %K writing. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-35232012000300009&lng=en&nrm=iso&tlng=en