%0 Journal Article %T Consideraciones sobre moda, estilo y tendencias %A Doria %A Patricia %J Cuadernos del Centro de Estudios en Dise£¿¡Ào y Comunicaci£¿3n. Ensayos %D 2012 %I Scientific Electronic Library Online %X fashion according to lipovetsky, is defined as a frantic search for novelty, and a form of worship present. these concepts are interrelated and consistent with an open society in a culture where core values are pleasure, the constant search of belonging to a group and at the same time be different and unique. this exclusivity implies to have or develop a specific style. the style is defined as a basic mode of expression and distinctive, the relationship with style and fashion goes from general to particular. the fashion in these cases takes a dominant position in the world of good taste, but still, there are small fads that establish themselves within other smaller areas and which are called styles. %K archetype %K fashion %K macrotendency %K mask %K microtendency %K stereotypes %K style %K trend. %U http://www.scielo.org.ar/scielo.php?script=sci_abstract&pid=S1853-35232012000400008&lng=en&nrm=iso&tlng=en