%0 Journal Article %T De la invisibilidad del subalterno a la hipervisibilidad de los excluidos. Un desaf¨ªo a la ciudad neoliberal %A Gago %A Ver¨®nica %J N¨®madas %D 2011 %I Bogota : Fundacion Universidad Central %X la salada, fair of fairs, have been recently strengthened in the skirts of buenos aires. based on its size and relationships, the article states the following questions: 1. is this a quarreling place where the modern ideology and imaginaries fail and are rebuilt; 2. is there visible the defeat of an inclusive and normative modernity, parallel to forms of inclusion out the rule; 3. is there a proliferation of consumerist forms, production of images, negotiation of rules and construction of a certain visibility more than a cartography; and 4. is the hegemony of the visual sabotaged in la salada, from a place where the visual is produced. %K fair %K popular economy %K neoliberalism %K migration %K argentina %K consuming %K informal economy. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-75502011000200004&lng=en&nrm=iso&tlng=en