%0 Journal Article
%T El campo publicitario colombiano: entre los imaginarios y las condiciones objetivas
%A Garc¨ªa
%A David
%A Montenegro
%A Mauricio
%A Asta¨ªza
%A Fernando
%A Mart¨ªn
%A Carlos
%J N¨®madas
%D 2012
%I Bogota : Fundacion Universidad Central
%X this article approaches a historiographical analysis of the advertising realm in colombia, proposing a timeline, which serves as the basis for a critical analysis of its development as a working field. it is argue that the creation of new roles associated to the usage of new technologies and business models, has substantially modified the advertiser conditions to exercise this job. paradoxically, the imagery of what it means to be an advertiser or to work in advertising remains anchored to the golden age of advertising in colombia, from which little or nothing remains.
%K advertising in colombia
%K division of labor
%K roles
%K working structures
%K imaginary.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0121-75502012000100017&lng=en&nrm=iso&tlng=en