%0 Journal Article %T Elementos de econom¨ªa pol¨ªtica de la comunicaci¨®n y la cultura: hacia una definici¨®n y operacionalizaci¨®n del mercado de los medios %A del Valle-Rojas %A Carlos %A Nitrihual-Valdebenito %A Lu¨ªs %A Mayorga-Rojel %A Alberto Javier %J Palabra Clave %D 2012 %I Universidad de La Sabana %X this paper offers a systematic and critical theoretical framework for rethinking the current state of the mass media in terms of their (inter) relationship with society. it takes an economic-political view of communication in which the mass media gain importance as merchandise generating systems embedded in cultural industries. %K political economy %K cultural industries %K media concentration. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0122-82852012000100005&lng=en&nrm=iso&tlng=en