%0 Journal Article
%T La enunciaci¨®n en las revistas femeninas: los casos de Para Ti y Mujeres & Compa£¿¨ªa
%A Dillon
%A Alfredo
%J Palabra Clave
%D 2012
%I Universidad de La Sabana
%X the purpose of this paper is to analyze the phraseology adopted by women's magazines in argentina during the early 1990s, based on two cases that embody different approaches: a traditional one (para ti) and a more feminist-oriented approach (women & company). the analysis focuses on styles and personal pronouns to track the ways in which the relationship between the speaker and listener is constructed.
%K journalism
%K press
%K mass communication
%K mass media.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0122-82852012000200004&lng=en&nrm=iso&tlng=en