%0 Journal Article
%T O uso do HGPE como recurso partid¨¢rio em elei£¿£¿es proporcionais no Brasil: um instrumento de an¨¢lise de conte¨²do
%A Cervi
%A Emerson Urizzi
%J Opini£¿o P¨²blica
%D 2011
%I Universidade Estadual de Campinas
%R 10.1590/S0104-62762011000100004
%X the article presents a typology for quantitative analysis of m¨ªdia content, specifficaly, the hor¨¢rio gratuito de propaganda eleitoral (hgpe)_ of proportional election`s candidates. there are few studies regarding the content displayed by candidates in local, state and national legislative elections in brazil, and the content analysis of hgpe for federal deputies in the state of paran¨¢ in 2006 proposes the use of three sets of variables: indexing, semantic and symbolic elements.
%K brazil
%K proportional campaigns
%K electoral advertising
%K public image.
%U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0104-62762011000100004&lng=en&nrm=iso&tlng=en