%0 Journal Article %T Narrativas transm¨ªdia: diversidade social, discursiva e comunicacional %A Porto-Ren¨® %A Denis %A Versuti %A Andr¨¦a Cristina %A Moraes-Gon£¿alves %A Elizabeth %A Gosciola %A Vicente %J Palabra Clave %D 2011 %I Universidad de La Sabana %X the current communicational process experiences a revolution in both the structural fields and those of the languages. such changes are the result of communication behaviors and contributions offered to contemporary society, such as social networking and mobility. however, communication has not fully embraced these changes, despite of studies related to the transmedia storytelling. this paper is a reflective and investigative discussion about transmedia strorytelling as social language either in fiction and journalism. hopefully, this study may also provide insights to new researches regarding this subject. %K communication %K transmedia storytelling %K language %K new digital technologies. %U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S0122-82852011000200002&lng=en&nrm=iso&tlng=en