%0 Journal Article
%T Comportamiento de las superficies de retail en Colombia
%A Silva Guerra
%A Harold
%J Pensamiento & Gesti¨Žn
%D 2011
%I Fundaci¨Žn Universidad del Norte
%X consumer behavior has ve driven the evolution of habits and consumers behavior, and has ve built strategies to access information, opening new businesses, customer loyalty, a whole network of interleaved substantial variables interleaved substantial, carefully and tactically ready to accurately reach the final consumer, quality products at the exact time and place to fully meet fully the requirements thereof.
%K consumption
%K retail
%K own label brand
%K consumer.
%U http://www.scielo.org.co/scielo.php?script=sci_abstract&pid=S1657-62762011000100002&lng=en&nrm=iso&tlng=en