%0 Journal Article %T Dilemas pessoais no trabalho imaterial banc¨¢rio %A Grisci %A Carmem L¨ªgia Iochins %A Scalco %A Priscila Daniel %A Kruter %A Gabriela Elnecave %J Psicologia & Sociedade %D 2011 %I Associa??o Brasileira de Psicologia Social %R 10.1590/S0102-71822011000300014 %X the present qualitative exploratory research aims to analyze the experience of personal dilemmas in the context of banking immaterial labor. the theoretical support is mainly offered by bauman, sennett and gaulejac. the data collection method used was semi-structured individual interviews and two focus groups, all counting 38 participants. the results were analyzed according to the pertinent literature and they indicate that personal dilemmas in the banking work are related to fear of incompetence stigma; to the involuntary nomadism; to the fact that work captures and dominates time after work; to competition for merit; fear of professional stagnation; and to health conditions under precarious labor relations. %K immaterial labor %K banking labor %K personal dilemmas. %U http://www.scielo.br/scielo.php?script=sci_abstract&pid=S0102-71822011000300014&lng=en&nrm=iso&tlng=en