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E-Commerce Letters

ISSN Print: 2168-5843

ISSN Online: 2168-5851

主页: http://www.hanspub.org/journal/ecl

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论电商领域知识产权保护中的平台自治
On Platform Autonomy in the Protection of Intellectual Property Rights in the Field of E-Commerce

彭婷婷

电商主播特征对用户在线购买意愿影响研究
Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention

原伟萌, 陈梅梅

在线品牌社群氛围对消费者购买意向的影响
The Impact of Online Brand Community Atmosphere on Consumer Purchase Intention

赵冉, 田雪莹

电子商务平台之义务及责任边界厘定
Definition of Obligations and Responsibility Boundaries for E-Commerce Platforms

陈立立

基于社交媒体信息交互对股价联动的影响研究
Research on the Influence of Social Media Information Interaction on Stock Price Linkage

尹可

电商平台“二选一”行为的规制研究
Research on the Regulation of “Either-Or Choice” Behavior of E-Commerce Platform

李丹丹

基于文本挖掘的比亚迪纯电动汽车销售服务质量评价研究
Research on the Evaluation of Sales Service Quality of BYD Pure Electric Vehicles Based on Text Mining

隋靖宇

第三方支付的法律监管问题研究
Research on Legal Supervision Issues of Third Party Payment

朱静

信息传播理论视角下影响虚拟服装购买意愿的研究
Research on the Influence of Virtual Clothing Purchase Intention from the Perspective of Information Transmission Theory

邓淑芳, 潘瑾

短视频广告文案类型对消费者参与行为的影响研究——以住宿产品为例
A Study on the Influence of Short Video Advertising Text Typeon Customer Engagement Behavior—Taking Accommodation Products as an Example

李嘉晨, 丁佳洁

浙江省农业国际贸易发展战略分析及对策建议
Strategic Analysis and Countermeasures for the Development of International Agricultural Trade in Zhejiang Province

蔡志进

辽宁省农村电子商务发展对生活质量影响机制实证研究
An Empirical Study on the Influence Mechanism of Rural E-Commerce Development on Quality of Life in Liaoning Province

张晓昱

基于CiteSpace的国内物流企业绩效研究现状及热点分析
Current Status and Hot Spots Analysis of Performance Research on Domestic Logistics Enterprises Based on CiteSpace

朱皓雪

基于大数据分析的大连市旅游形象感知与提升策略研究
Research on Perceived Tourism Image and Enhancement Strategy of Dalian Tourism Based on Big Data Analysis

马英乔, 宋萍

新茶饮赛道的狂奔者：浅论蜜雪冰城营销战略
The Runner of the New Tea Drink Track: A Brief Discussion on the Marketing Strategy of Michelle City

刘兰

遏制“公地悲剧”——国际数字盗版行为成因及其治理研
Curbing the “Tragedy of the Commons”: A Study on the Causes and Governance of International Digital Piracy

项庭舒, 潘陶琳, 胡博宇, 谢梅婷

技术创新对我国贸易韧性的影响研究
Research on the Impact of Technological Innovation on China’s Trade Resilience

戴思宇

基于哈佛分析框架对电商平台的财务分析——以拼多多为例
Financial Analysis of E-Commerce Platforms Based on the Harvard Analytical Framework—Taking Pinduoduo as an Example

陈士纬

基于区块链技术的大数据审计工作应用研究——以青岛港为例
Application Research of Big Data Audit Work Based on Blockchain Technology—Taking Qingdao Port as an Example

张译文

数字经济背景下企业财务管理研究——以美的集团为例
Research on Corporate Financial Management in the Context of the Digital Economy: A Case Study of Midea Group

胡梦洁

数字经济环境下农产品电子商务的发展研究
Research on the Development of Agricultural Product E-Commerce under the Digital Economy Environment

何珂

数字金融参与对多维相对贫困的影响
The Impact of Digital Finance Participation on Multidimensional Relative Poverty

邰楠

电商时代直播带货法律规制研究
Study on the Legal Regulation of E-commerce Livestreaming in the E-Commerce Era

曹大钱

基于哈佛分析框架下的苏宁易购战略分析
Strategic Analysis of Suning Tesco Based on Harvard Analytical Framework

王伟

电子商务环境下高校网络安全现状及对策思考
Current Situation and Countermeasures of Network Security in Universities under the E-Commerce Environment

李兴旺

基于文本挖掘和IPA-KANO模型的电商产品需求层次研究
Research on E-Commerce Product Demand Hierarchy Based on Text Mining and IPA-KANO Model

徐璐

平台企业算法歧视形成动因及治理对策研究
Research on the Causes and Governance Countermeasures of Algorithmic Discrimination in Platform Enterprises

张睿宇

消费心理学视角下“直播带货”火爆的原因
The Reasons for the Popularity of “Live Streaming Sales” from the Perspective of Consumer Psychology

戴妍

基于“4P”理论的新兴国产美妆品牌网络营销对策分析
Analysis of Domestic Beauty Network Marketing Strategy Based on “4P” Theory

张娟

基于电商平台在线评论的运动相机消费者偏好趋势挖掘
Mining Consumer Preference Trends ofAction Cameras Based on Online Reviewson E-Commerce Platforms

陈思

基于CiteSpace的供应链管理创新研究热点分析
Analysis of Hotspots in Supply Chain Management Innovation Research Based on CiteSpace

张美琪

财务冗余、研发投资强度与资本结构调整
Financial Redundancy, R&D Investment Intensity and Capital Structure Adjustment

邹思宇, 姚芊

基于PSO-BP的贵州省物流需求预测研究
Research on Logistics Demand Forecasting in Guizhou Province Based on PSO-BP

于颖, 王婷

安踏品牌运动服装营销策略研究
Research on Marketing Strategy of Anta Brand Sportswear

潘雨

数字经济背景下农产品直播电商营销策略探析
Analysis of the Marketing Strategy of Agricultural Products Live Broadcast E-Commerce under the Background of Digital Economy

周津汁

基于退货行为的线上零售商网红直播引入策略
Influencer Live Broadcast Decisions of Online Retailer Based on Return Behavior

朱开喃, 郑琪

“一带一路”倡议助推我国经济高质量发展
The Belt and Road Initiative Has Contributed to China’s High-Quality Economic Development

邓雯卉, 丁莹

数字营销策略下的格力集团扩张战略分析
Analysis of Gree Group’s Expansion Strategy under the Digital Marketing Framework

张轶菲

数字化转型对企业价值的影响研究——基于内部控制的中介效应
A Study of the Impact of Digital Transformation on Firm Value—Based on the Mediating Effect of Internal Control Quality

贾静

电商平台退款不退货规则适用现状和思考——以裁判案例实证分析为切入点
Applicable Status and Thinking on E-Commerce Platform Refund No Return Rules—Taking the Empirical Analysis of Adjudication Cases as the Starting Point

杨惠萍

我国快递业务收入的时间序列分析——基于ARIMA模型
Time Series Analysis of China’s Express Business Revenue—Based on ARIMA Model

韩薇薇

电商参与下的供应链金融模式研究
Research on Supply Chain Finance Models under E-Commerce Participation

欧琴琴

新时代乡镇电商经济转型发展研究——以郎岱镇为例
Research on the Transformation and Development of Township E-Commerce Economy in the New Era—Taking Langdai Town as an Example

杨玉京

电商代运营公司为网店虚造交易记录行为定性研究
A Qualitative Study on the Behavior of Fake Transaction Records for Online Shops

莫乃玮

乡村振兴背景下农村电商发展策略探析
Rural E-Commerce Development Strategy under the Background of Rural Revitalization

俎晨雪

互联网经济下不正当竞争行为主体研究
The Subjects of Unfair Competition Behavior in the Internet Economy

夏承露

地方金融自由化与企业高质量发展
Local Financial Liberalization and High-Quality Development of Enterprises

孙欣奇

乡村振兴背景下我国农产品贸易路径探索
Exploration on the Trade Path of Agricultural Products under the Background of Rural Revitalization

唐小平, 敖小霞

双碳背景下，中国OFDI对东盟国家绿色发展影响研究
Research on the Impact of China’s OFDI on the Green Development of ASEAN Countries under the “Double Carbon” Goal

杨秀杰

社交电子商务平台的流量营销策略与版权保护研究
A Study on Traffic Marketing Strategies and Copyright Protection of Social E-Commerce Platforms

王瀛锟

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