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Journal of Marketing Education

ISSN Print: 0273-4753

ISSN Online: 1552-6550

主页: https://journals.sagepub.com/loi/jmda

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Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment

Karen Robson

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller,Tracy Tuten

Digital Disruption: The Transdisciplinary Future of Marketing Education

Robert A. Peterson,Victoria Crittenden

Keeping the Marketing Curriculum Current in an Era of Digital Disruption

Robert A. Peterson,Victoria L. Crittenden

Consumer Information for Data

Kristen L. Walker,Nora Moran

Exclusively Synchronous Online (VIRI) Learning: The Impact on Student Performance and Engagement Outcomes

Anthony Francescucci,Laila Rohani

Embracing Digitalization: Student Learning and New Technologies

Isabella K. Biel,William A. Lovely,William F. Crittenden

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom

April Kemp,Elizabeth Randon McDougal,Holly Syrdal

Time for a Marketing Curriculum Overhaul: Developing a Digital

Andrew J. Rohm,Julian Saint Clair,Matthew Stefl

Slack It to Me: Complementing LMS With Student

Spencer M. Ross

Journal of Marketing Education, 2019

null

Customer Journey Mapping as a New Way to Teach Data

Andrea Micheaux,Birgit Bosio

Harnessing Digital Disruption With Marketing Simulations

Adam J. Mills,Randall G. Chapman,Ruth N. Bolton

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Carlin Nguyen,Ryan Langan,Scott Cowley

Integrating Corporate Social Responsibility Awareness Into a Retail Management Course

Lauren Beitelspacher,Vikki L Rodgers

Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class

Eric Shih,Ray Benedicktus,Steven Chen,Yuna Kim

The Editor’s Corner

Donald R. Bacon

An Examination of High Schools Students’ Perceptions of Sales as an Area to Study in College, and Factors Influencing their Interest in Sales as a Career to Pursue after College

Ramon A. Avila,Scott A. Inks

Bridging Theory and Practice in an Applied Retail Track

Fredrik Lange,Jonas Colliander,Karina T. Liljedal,Mikael Hernant,Sara Rosengren

Is RateMyProfessors.com Unbiased? A Look at the Impact of Social Modelling on Student Online Reviews of Marketing Classes

Christina Chung,David Ackerman

The Evolution and Future of Retailing and Retailing Education

Dhruv Grewal,Michael Levy,Scott Motyka

Special Issue Call for Papers: Diversity in Marketing Education Submission Deadline: February 1, 2019, 2018

null

An International Study of Culture, Gender, and Moral Ideology on Sales Ethics Evaluations: How Should Educators Respond?

Ahamed A. F. M. Jalal,Casey Donoho,Christophe Fournier,David Cohen,Eike Hennebichler,Timothy Heinze,Youngsu Lee

Special Issue Call for Papers: Sales Education and Training 2.0, 2018

null

Special Issue Call for Papers: Sales Education and Training 2.0, 2018

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Retailing Laboratory: Delivering Skills Through Experiential Learning

Alfonso Valdez Cervantes,Ana Dolores Franco Valdez

Special Issue Call for Papers: Digital Disruption in Marketing Submission Deadline: June 1, 2018, 2018

null

Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing

Anne L Roggeveen,Lauren Beitelspacher

Factors Affecting Exam Completion Speed, Exam Performance, and Nonexam Performance

Igor Makienko,Thomas A. Burnham

Mobile Business Retailing: Driving Experiential Learning on Campus

Sarah Fischbach,Veronica Guerrero

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs

Andrew J. Dahl,James W. Peltier,John A. Schibrowsky

Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education

Ann Fairhurst,Brenda Sternquist,Patricia Huddleston

Students of a Feather “Flocked” Together: A Group Assignment Method for Reducing Free

Lora Mitchell Harding

Teaching Community

Eddie Rhee

The Editor’s Corner

Donald R. Bacon

Special Issue Call for Papers: Diversity in Marketing Education, 2018

null

Special Issue Call for Papers: Diversity in Marketing Education, 2018

null

Retail Consulting Class: Experiential Learning Platform to Develop Future Retail Talents

Hyunjoo Oh,Mary Polidan

Quantitative Evidence of Students’ Use of Social Networks and Social Categorization When Self

Wayne A. Neu

©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705