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Journal of Marketing Research

ISSN Print: 0022-2437

ISSN Online: 1547-7193

主页: https://journals.sagepub.com/loi/mrja

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Targeted Promotions on an E

Nathan Fong,Xiaoyi Wang,Xueming Luo,Yuchi Zhang

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Andrew T. Stephen,Lauren Grewal,Nicole Verrochi Coleman

Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users

Deborah Roedder John,Yajin Wang

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Dhruv Grewal,Ilana Shanks,Jenny van Doorn,Martin Mende,Maura L. Scott

Modeling Emerging

Amalesh Sharma,Koray Cosguner,V. Kumar

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking

Ata Jami

Optimal Design of Free Samples for Digital Products and Services

Hongshuang (Alice) Li,P.K. Kannan,Sanjay Jain

Putting the Person Back in Person

Giana M. Eckhardt,Susan Fournier

Prosocial Goal Pursuit in Crowdfunding: Evidence from Kickstarter

Dennis J. Zhang,Hengchen Dai

How Should Firms Manage Excessive Product Use? A Continuous

Paulo Albuquerque,Yulia Nevskaya

Price

Samir Mamadehussene

The Smell of Healthy Choices: Cross

Courtney Szocs,Dipayan Biswas

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Gary L. Lilien,James A. Dearden,Rajdeep Grewal

Frugality Is Hard to Afford

A. Ye？im Orhun,Mike Palazzolo

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits

Fred M. Feinberg,Hernán A. Bruno,Inyoung Chae

The Sleepy Consumer and Variety Seeking

Charles B. Weinberg,Gerald J. Gorn,Yitian (Sky) Liang,Zhongqiang (Tak) Huang

Mapping Time: How the Spatial Representation of Time Influences Intertemporal Choices

Adam W. Craig,Anand Kumar,Marisabel Romero

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea,Kyuhong Han,Vikas Mittal

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Kirthi Kalyanam,Navdeep S. Sahni,Sridhar Narayanan

Harmful Effects of Mental Imagery and Customer Orientation During New Product Screening

Eric D. DeRosia,Ryan S. Elder

Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat

Christophe Lembregts,Mario Pandelaere

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Antonios Stamatogiannakis,Haiyang Yang,Jonathan Luffarelli

Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

Inho Suk,Kyung M. Park,Pradeep K. Chintagunta

Sales Force Compensation Design for Two

Hemant K. Bhargava,Olivier Rubel

Speaking for “Free”: Word of Mouth in Free

Samuel D. Bond,Stephen X. He,Wen Wen

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique

Martijn G. de Jong,Rik Pieters

The Impact of a Complement

Anne L. Roggeveen,Aristeidis Theotokis,Katerina Pramatari,Panagiotis Sarantopoulos

Managing Laggards: The Importance of a Deep Sales Bench

Florian Kraus,Jeffrey P. Boichuk,Michael Ahearne,Raghu Bommaraju,Thomas J. Steenburgh

P2V

Daniel Guhl,Daniel Klapper,Sebastian Gabel

Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models

Norris I. Bruce

Climb or Jump: Status

Andreas Lanz,Daniel Shapira,Florian Stahl,Jacob Goldenberg

Opportunity Cost Overestimation

Liad Weiss,Ran Kivetz

Multichannel Strategies for Managing the Profitability of Business

Andrew T. Crecelius,Ashutosh Patil,Justin M. Lawrence,Lisa K. Scheer

The Bright Side of Having an Enemy

Baojun Jiang,Mushegh Harutyunyan

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation

Hajo Adam,Jihye Jung,Jinyong Daniel Zyung,Kyuhong Han,Vikas Mittal

Selectively Emotional: How Smartphone Use Changes User

J. Jeffrey Inman,Michel Tuan Pham,Shiri Melumad

Branded Apps and Their Impact on Firm Value: A Design Perspective

D. Eric Boyd,P. K. Kannan,Rebecca J. Slotegraaf

Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption

Alain Lemaire,Garud Iyengar,Olivier Toubia,Renée Bunnell

If at First You Do Succeed, Do You Try, Try Again? Developing the Persistence–Licensing Response Measure to Understand, Predict, and Modify Behavior Following Subgoal Success

Canan Corus,David Brinberg,Yael Zemack-Rugar

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu,Qi Sun,Rajdeep Grewal,Shanjun Li

Man Versus Machine: Resisting Automation in Identity

Eugina Leung,Gabriele Paolacci,Stefano Puntoni

Frontline Problem

Detelina Marinova,Jagdip Singh,Sunil K. Singh

Building a Social Network for Success

Asim Ansari,Florian Stahl,Lucas Bremer,Mark Heitmann

Social Information Avoidance: When, why, and how it is Costly in Goal Pursuit

Szu-Chi Huang

Relationship Governance Dynamics: The Roles of Partner Selection Efforts and Mutual Investments

Alok Kumar,Erik A. Mooi,Jan B. Heide,Kenneth H. Wathne

A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations

Greg M. Allenby,Jeff D. Brazell,Jeffrey P. Dotson,John R. Howell,Peter J. Lenk,Steve MacEachern,Thomas Otter

Reframing the Discount as a Comparison against the Sale Price: Does it Make the Discount More Attractive?

Abhijit Biswas,Abhijit Guha,Dhruv Grewal,Jens Nordf？lt,Somak Banerjee,Swati Verma

Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India

C. Gnanasekaran,Omkar D. Palsule-Desai,Sachin Gupta,Thulasiraj Ravilla

An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market

Charles B. Weinberg,Jason Y.C. Ho,Jing Yan,Yitian (Sky) Liang

How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise

Derick F. Davis,Rajesh Bagchi

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