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ISSN: 2333-9721
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Social Marketing Quarterly

ISSN Print: 1524-5004

ISSN Online: 1539-4093

主页: https://journals.sagepub.com/loi/smqa

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The Past, Present, and Future of Using Social Marketing to Conserve Biodiversity

Diogo Veríssimo

Engaging the Dog Owner Community in the Design of an Effective Koala Aversion Program

Bo Pang,Felix Hussenoeder,Joy Parkinson,Kathy Knox,Patricia David,Sharyn Rundle-Thiele

A Case Study of Two Successful Social Marketing Interventions to Promote 1% Low

Karla Jaye Finnell,Meredith S. Scott-Kaliki,Robert John,Stephanie M. DeBerry

Resilience, Parenting Style, and Children’s Eating Behavior

Matthew Wood,Paurav Shukla

To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn

Diogo Veríssimo,Steven Greenfield

Environmental Action at the Checkout Line: A Functional Approach to Green Consumer Behavior

Melissa R. Gotlieb

More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Alexander L. Metcalf,B. Allyson Muth,Conor N. Phelan,James C. Finley,Justin W. Angle

A Meta

Amielle A. DeWan,Brian A. Crawford,Katherine A. Williamson,Kevin M. Green

Global Survey Reveals a Lack of Social Marketing Skills in the Conservation Sector and Shows Supply of Training Doesn’t Meet Demand

Adam Barlow,Ali Skeats,Beth S. Robinson,Imogen Coverdale,Matthew J. S. Creasey

Culture and Sampling Issues With “Green” Attitude Research

Jean Kinsey,Ronald B. Larson

A Positive Behavioral Approach: Identifying Theoretical Factors Influencing Moderate Drinking Practices

Kathy Knox,Nuray Buyucek,Sharyn Rundle-Thiele

Anti

Krzysztof Kubacki,Natalia Szablewska

Using the Social Return on Investment Framework to Evaluate Behavior Changes of Individuals Living With Learning Difficulties

Alan Shaw

Social Marketing in the Caribbean: Philosophy, Programs, Projects, and Pedagogy

Livingston A. White

Eleven Years at Social Marketing Quarterly: Reflections and Suggestions for Authors

Lynne Doner Lotenberg

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang

The Influence of Materialism and Self

Gonzalo Luna-Cortés

Protocols for Stakeholder Participation in Social Marketing Systems

Christine Domegan,Patricia McHugh,Sinead Duane

Motivating Influenza Vaccination Among Young Adults: The Effects of Public Service Advertising Message Framing and Text Versus Image Support

Glen Nowak,Yan Jin,Yen-I Lee

Using Formative Research to Develop the Healthy Me, Healthy We Campaign: Partnering Childcare and Home to Promote Healthy Eating and Physical Activity Behaviors in Preschool Children

Amber E. Vaughn,Chioma Ihekweazu,Dianne S. Ward,Heidi Hennink-Kaminski

Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns

Alejandro Arrivillaga,Annalisa Bianchessi,Diogo Veríssimo,Fel Ceasar Cadiz,Kevin Green,Roquelito Mancao

Reducing Food Waste: A Practitioner Guide Identifying Requirements for an Integrated Social Marketing Communication Campaign

Anji Perera,David Pearson

A Case Study for Social Marketing: Key Strategies for Transforming the Children’s Mental Health System in the United States

Abram Rosenblatt,Brenda K. Foster,Carolyn Fearing,Kirstin Painter,Lisa Rubenstein,Stephanie Dukes,Wendy Rubin

Segmenting a Water Use Market: Theory of Interpersonal Behavior Insights

Ali Ibrahim,Denni Arli,Kathy Knox,Sharyn Rundle-Thiele

Using Consumer Data to Inform Marketing Strategies for Chlorhexidine for Umbilical Cord Care Programming in Kenya and Nigeria

Mutsumi Metzler,Patricia S. Coffey

Transitioning “Upward” When “Downstream” Efforts Are Insufficient

Christopher Gooderham,D. Scott Borden,Scott I. Cohn

Applying Tools From Human

Brian J. Biroscak,Carol A. Bryant,Claudia X. Aguado Loi,Dinorah Martinez Tyson,Tali Schneider

Identifying Sustainable Population Segments Using a Multi

Allison Eden,Britta C. Brugman,Christian Burgers,Elly A. Konijn,Marieke Haan,Pieter Paul Verheggen

Developing the UNICEF Malawi School Handwashing Program

Abi Badejo,Joy Parkinson,Mohammad Kadir,Philip C. Mkandawire,Timo Dietrich,Violet Tembo

Policy, Systems, and Environmental Change: Reflections and Suggestions for Social Marketers

Brian J. Biroscak

Giants, Silos, and Bridges: Building Linkages to Existing Literature

Lynne Doner Lotenberg

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